FBLA Introduction to Business Communications Practice Test

The term that best refers to the special characteristics of a product that usually lead to certain benefits is "Features." Features describe the distinct qualities or elements of a product that differentiate it from others, often highlighting what the product can do or what it includes.

For instance, when talking about a smartphone, features might include a high-resolution camera, water resistance, or a long-lasting battery. These features can directly influence a consumer's purchasing decision because they suggest the benefits that come with those characteristics, such as better photography, durability, or convenience.

While specifications detail the technical aspects or performance metrics, and attributes may refer more broadly to inherent qualities, it is the features that specifically focus on characteristics that provide consumers with benefits and are crucial in marketing and communication strategies. Although advantages point to the broader gains derived from those features, they don’t encapsulate the idea of special characteristics in the same direct way that features do.